What is Generative AI (GenAI)?
Generative AI turns instructions into fresh content. You give a prompt, and the model writes a paragraph, drafts an email, or proposes ideas. In business this means faster content, better answers over your knowledge, and smarter assistants. At its core, the AI works by guessing the next word (or 'token') in a sequence, guided by your instructions and the information it's given (like your company's documents).
How does it work?
You prompt, the model reads it, and generates tokens until it finishes. Quality improves with clear instructions, good examples, and grounded context from your data. Guardrails and reviews keep results safe and on-brand.
When does it matter? (Examples)
- You need clear drafts quickly (emails, help articles, images, reports).
- Teams repeat the same Q&A and want consistent, grounded answers.
- You want ideation support: lists, variations, and summaries on demand.
Benefits
- Speeds up drafting
- Increases consistency
- Amplifies creativity
Risks
- Off-brand or incorrect text
- Unwanted disclosure of sensitive info
- Rising costs without limits
Antire and Generative AI (GenAI)
Antire designs prompts and context so outputs are useful and safe. We add checks, routing to humans where needed, and connect to your data so results reflect how your company works.
Services
Related words
Large Language Model (LLM), Prompt engineering, RAG, Hallucination, Guardrails, AI agent