Antire, a people-focused technology company, strengthens its leadership team by appointing Julia Sørensen as Chief Marketing Officer, effective October 1st. Julia’s arrival completes Antire’s executive team, positioning the company to execute its ambitious growth.

“We’re thrilled to welcome a capacity like Julia to Antire. With her expertise, we’re fully equipped to accelerate our growth and build a compelling brand that resonates with our customers. The Chief Marketing Officer (CMO) role is pivotal to defining and communicating our value. Julia’s track record in the tech industry is exactly what we need to expand our reach and visibility,” says Runar Vestrheim, CEO of Antire.

Julia joins Antire from Crayon, where she served as Vice President of Group Marketing. There, she spearheaded the company’s global rebranding initiative and established a unified global Group Marketing function. With over 20 years of experience in B2B marketing, she has held senior marketing roles at prominent technology firms, including Forcepoint, RSA, and Acquia.

Strong growth ambitions

“Antire’s journey to create a people-focused technology powerhouse immediately resonated with me. The company already has a strong foundation of deep expertise, loyal customers, and a thriving company culture. With a talented leadership team and the backing of Credo Partners, the growth potential is immense. I am truly energized by the opportunity to shape Antire’s brand and marketing strategy during this pivotal phase and contribute to its continued growth and success,” says Julia Sørensen.

Antire was founded in 2024 after the Ratio Management and Right merger, with Credo Partners as its largest shareholder. The company aims to become a leading Nordic full-stack technology partner specializing in artificial intelligence, cloud-based business applications, and data analytics. By 2029, Antire aims to reach 600 million NOK in revenue through strategic acquisitions and organic growth.

"I’m thrilled to help bring this exciting and dynamic technology brand, which puts people at the forefront, to life. The brand is purposefully anchored with a focus on bridging technology and people, ensuring a user-centric approach that unleashes people’s full potential and ultimately drives real customer value. I’m eager to start, especially as we prepare to unveil our brand-new website on October 11th, alongside our ‘Antirely Awesome’ launch campaign. It’s a real jumpstart into the role, so stay tuned," says Sørensen.

Read what Kom24 writes about our CMO and building the brand here.